About Us

Sonic UK imports and distributes innovative photographic, video, optical, digital imaging and lifestyle accessory products and offer quality, style and exclusive lines at affordable prices. We represent Rollei, Vivitar, Optex and the international Roots lifestyle brand.

Vivitar offers a comprehensive exciting budget range of Digital Cameras, Binoculars, Digital Video Recorders, Tripods, Accessories, Telescopes, Microscopes and much, much more.

Rollei offers a high technology, cutting edge range of ActionCams, a quality high end line up of Digital Cameras to a Sports Waterproof Model, Digital Video Recorders and an extensive range of Digital Picture Frames and Photo Accessories all at exceptional, value for money, prices. Rollei since 1920

HP, the world-wide recognised brand has compact digital cameras, digital bridge cameras, video cameras and digital picture frames, all at the quality you associate with the brand.

Optex presents an affordable choice of leather or material camera pouch cases and bags, table-top and full-size tripods and video and photographic accessories.

Roots is the international high profile lifestyle brand synonymous with sponsoring Olympic Team GB.  We are the sole photographic distributors and offer an exclusive range of consumer accessory products.

Licenced Childrens Brands We now have a range of childrens photographic and electronic products in Hello Kitty, Crayola, Disney Minnie, Nerf, Victorious, SprayLoud, Disney Cars, Batman, Gummy Bears, Disney Princess, Dora the Explorer, iCarly, SpongeBob, Avengers, Turtles, iCarly and Monster High. Wonderful childrens products in their favourite colours.